What are 3D Photomontages?

3D photomontages are an essential tool in your 3D marketing kit, especially when promoting residential and commercial properties.  3D photomontages provide a graphical representation of how a proposed development will look when built.

Being able to show the property in its natural environment, as well as potential views from the property are big selling points.

So what are 3D photomontages? They are the result of making a composite photograph by cutting, rearranging and overlapping two or more photographs into a new image. Sometimes the resulting image is photographed so that the final image may appear as a seamless physical print.

The basic way to explain what a 3D photomontage is is that your design is inserted directly into the site of your development, effectively communicating the way the development will sit in the streetscape. We use a real photo and a realistic model of the building to make a more lifelike image.

Benefits of using 3D photomontages

3D Photomontages are best used for submissions and approval documentation for governments and local councils as well as development applications.

Key Benefits of 3D Photomontages

•  Is a vital tool in planning applications and visual impact studies
• Assists in funding for your development
• Excellent as a sales tool, to show buyers or investors the development in natural surroundings
• Visual Marketing material for campaigns
• Conveys design proposals in an accurate way to your wider audience
• Illustrates the footprints of the development and hence shadow studies can be done
• Illustrates mitigation if sensitive developments
• Demonstrates stages of development and how it will be positioned within the natural environment