3D PRODUCT RENDERING

MEGACHEAP3D specialise in 3D product rendering for your Sydney project. Details such as architectural hardware, including tap ware and door handles, larger items such as furniture and outdoor play equipment can make a huge difference when staging a 3D property for off the plan sales or marketing materials. It is these fine details that really bring the visions to life and showcase exactly how the property can look with furniture, architectural hardware and more.

Do you need a product or concept bought to life with 3D rendering techniques? Contact the Sydney MEGACHEAP3D team for more information about how our visualisation specialists can help you to bring your concept or product to life in the most realistic way.

WHAT IS 3D PRODUCT RENDERING?

3D product rendering is the process of generating photorealistic or non- photorealistic images from a 2D or 3D model using computerised architectural visualisation techniques. Our team is highly experienced in creating stunning 3D product renders to make any design or concept stand out for marketing or sales.

3D product rendering is one of the most versatile forms of product photography and gives you the freedom to change multiple aspects of a product image.

THE FEATURES NEEDED TO CREATE A REALISTIC 3D PRODUCT RENDER INCLUDE:

Texture 

Texture of a product is vitally important in making the render look as realistic as possible. The texture refers to the intricacies of how the surface of a product is constructed in real life and matching that in the render. Smooth surfaces are easier to recreate, but surfaces with a lot of texture such as rugs, carpet, plants and furniture need a higher level of accuracy in order to make the product render as realistic as possible.

Shading

Shading of the product render takes into account how the surface looks based of the different angles of lighting and the intensity of that lighting. The textures and colours of products can be impacted largely by proper shading. It is extremely important to make the object look as real as possible.

Shadows

Shadows are based on the lighting in the particular image and takes into account how a surface looks when light is blocked in a certain way.  This aspect also considers how the product itself casts shadows on surfaces based on the light and different angles.

When you have room with windows and light coming in, it is normal for items to have shadows based on that light. Without this important aspect the product will not look as real or natural in the environment.

Reflection

Using reflection in product rendering helps to bring an item to life and give it the 3D look. Reflections add to the realism of any product.